Asian Journal of Advances in Research

The study was conducted in three Naga chilli growing upazila namely Jaintapur, Gowainghat, and Fenchuganj under Sylhet district during 2022-2023. The study aimed to evaluate the economic profitability of Naga chilli at the farm level, explore the challenges faced by farmers. The crop has recently gained popularity due to its extreme pungency, market demand, and export potential. Despite growing interest among farmers, there is limited empirical data assessing the economic viability of its production. Using primary data collected from 45 Naga chilli farmers through structured interviews, this research analyzes key financial indicators, including total production cost, gross return, net return, and benefit-cost ratio (BCR). The results derived from descriptive statistics and farmer feedback. On a per-hectare basis findings include that the total cost (TC) of production is Tk. 504,004, while the gross return (GR) is Tk. 1,727,400. This results in a gross margin (GM) of Tk. 1,324,906 and a net return (NR) of Tk. 1,223,396. The Benefit-Cost Ratio (BCR) is calculated at 3.43, indicating that Naga chilli production is highly profitable for farmers. However, challenges such as access to quality seedlings, limited technical knowledge, and price fluctuations affect overall profitability. The study recommends improving seedling distribution through agencies like DAE, BARI and BADC, along with regular farmer training on improved cultivation practices. These interventions can enhance the financial sustainability of Naga chilli farming and promote its expansion in other suitable regions of Bangladesh.